THE PERFECT PAIR - ZLDN UNDERWEAR | Insanely Comfortable Underwear

DESIGNING THE PERFECT
BOXER BRIEF

After selling 1000s of pairs of bold-print woven boxers, we set out to create the best underwear that money can buy. Our research showed there are three main components that effect overall boxer brief satisfaction: soft fabric, the fit and durability.

Not only did our boxer briefs have to be super soft and cushy, they needed to provide fantastic support. And, of course, they need to last.

We spent 12 months making dozens of prototypes and traveling the world to find the perfect fabric.

THE PERFECT BOXER

Beech-tree fibre MicroModal® THREE times softer than cotton according to the Japanese Kawataba softness scale

7-panel cut (x3 more than Calvin Klein) to reduce awkward riding up

Naturally breathable, anti-microbial and odour deterrent

Fabric made from sustainably sourced beech trees

"Let us convert you to ZLDN's MicroModal® Underwear"

- GQ Magazine

TESTED AND APPROVED

After asking our customers and more than 300 guys what they think is important in underwear we created dozens of potential configurations. We then narrowed our selection down to a handful of models for qualitative user testing.

The boxers have been tested by 100+ guys.

“These boxer shorts are EPIC. As a personal trainer I need underwear that provides support while keeping my downstairs cool - beech tree boxers are the way forward."
- Shay@statiks89
"So @ZULULONDON, now how do I get more of your most delightfully comfortable knickers?"
- Steve@pevee
“Why thanks, ZLDN. They really are insanely comfortable!"
- Jari@_jpl_

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