DESIGNING THE PERFECT
BOXER BRIEF
After selling 1000s of pairs of bold-print woven boxers, we set out to create the best underwear that money can buy. Our research showed there are three main components that effect overall boxer brief satisfaction: soft fabric, the fit and durability.
Not only did our boxer briefs have to be super soft and cushy, they needed to provide fantastic support. And, of course, they need to last.
We spent 12 months making dozens of prototypes and traveling the world to find the perfect fabric.
THE PERFECT BOXER
- GQ Magazine
TESTED AND APPROVED
After asking our customers and more than 300 guys what they think is important in underwear we created dozens of potential configurations. We then narrowed our selection down to a handful of models for qualitative user testing.
The boxers have been tested by 100+ guys.