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We make insanely comfortable underwear for men and women in our trademark bold prints.

ZLDN founder Jack Hickmott grew up in South Africa where he discovered bold Dutch wax prints in Durban “Ethekgwini” Market. In 2014 the brand launched with a focus on bold-print boxer shorts to bring colour to an item of clothing often overlooked.

Since launching we’ve sold 1000s of pairs of underwear and learnt what it takes to create the perfect pair. 

New for 2018 is our MicroModal® men’s boxer brief and ladies brief. We spent more than a year developing this product and challenge anyone to buy a more comfortable pair. Learn about what makes our boxers some of the most comfortable in the world here:

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